Three years ago, the whole body marble tile was a well deserved high-end and high added value product, The sales price of 800 ×800mm is generally maintained at more than 30 yuan per piece, but now the trend of this once high-end product "ordinary goods" is more and more obvious. The whole body marble tiles with a unit price of less than 20 yuan are "flying all over the sky", and many manufacturers' volume and price have plummeted and their inventories are overstocked.
This may be the common fate of the glazed products that are hard to get rid of - from full glazed, diamond to today's full body marble tiles, they experienced a short "high light moment", and then quickly walked down the altar, breaking out "price war" and "quality war".
According to the survey by the reporter of ceramic information, in just two years, the price of the whole body marble tiles has plummeted by 40%, and the profit space of the manufacturer has been greatly reduced. However, even if the price has fallen to the bottom, the sales of the manufacturer is still unsatisfactory, and the production and sales rate is only 70% to 80%.
The "reversal of fate" of the whole body marble tile makes the industry sigh, reflecting the fierce and cruel vicious competition in the ceramic industry in recent years.